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We did everything fashion. All individuals stayed at the Trump hotel near Central Park and on October 18, 1999 we in a fleet of black Lincoln limos heading towards Nasdaq. The night before, I tweaked the brand positioning a bit. Instead within the news appearing that we the second Indian company after Infosys being from NASDAQ, I changed it to most important Indian internet company listing on that bourse. The ceremony itself was comparatively business-like. The symbol SIFY went active going at a premium on listing. Then you should we had been live press conference right after with journalists waiting in India. When i accompanied the CEO of Satyam Infoway for live interviews at CNBC and CNN parlors.
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The next major event that catapulted us to the big league was Satyam's ADR listing on social media marketing cursus the actual York Stock market. Procedure wise this was more elaborate than may well had for Sify's NASDAQ listing. Our finance department asked me to make a suitable symbol for the ticker. Within the cuff I suggested SAY and also coined the slogan "Say Satyam" as part of the brand promotion. He did this approved by everyone being considered.